North West has spent her four short years here on Earth teaching us a very important lesson: Kids can dress as well, if not better, than their adult counterparts. Now new brands are popping up and streetwear stalwarts are sprouting streetwear arms to lace out the coolest kids on the playground. Kanye, A$AP Rocky, Bape, and Kith have all gotten into the kidswear game because just because kids are still learning basic cognitive functions doesn’t mean their style should have to suffer, right? Below, 11 kid’s brands that will transform any child into a hypebaby.
Bape is a staple in the adult streetwear community, but the cult favorite brand has been in the kids’ streetwear game for a few years now. The brand’s signature camo prints and Milo the Monkey hoodies will give major playground cred to all the little Hypebeasts who rock it.
Mini Rodini is a Swedish children’s brand that was created to celebrate tykes’ imaginations and creativity. The label makes unique and colorful designs, plus it puts a premium on sustainability—gotta keep the planet around so the little ones can stunt into adulthood. Mini Rodini makes a wide assortment of items but it specializes in streetwear and even collaborated with Adidas.
Are you raising a future downtown New York cool kid? If so, Meme Kidswear is the brand to take your child from cradle to kindergarten. Designed for the kid with an old soul—it’s completely absent of color and items like blazers, culottes, and tunics aren’t your typical kiddie fare.
Kith already dominates most adult hypebeasts’ wardrobes and now they’re coming for elementary schoolers. Kith proper touches on reference points beloved by its millennial audience—Coca Cola, Captain Crunch, and Power Rangers—and Kith Kids recreates that magic by putting characters from Spongebob and Rugrats on hoodies, Tshirts, and sweaters.
Superism is a brand that’s all about kids’ empowerment—proceeds from a collection last year went to children’s-focused charities in the Los Angeles area—and that comes through in the clothes. Slogans like “Listen to the Youth” and “One Day I Will Rule the World” are printed on Tshirts. Oh, and the brand boasts the very stylish A$AP Rocky as a partner so you know everything will be on-point.
Nununu World started dressing kids in almost-exclusively black with the idea that a child is a “blank slate ready to be filled with ideas.” The online store has everything for newborns to toddlers and specializes in comfortable graphic joggers.
For the rebellious child and parent, Little Giants Giant Shorties takes streetwear and flips it on its head. With graphic tees like “The Wolf of Sesame Street” and “My President is Wack” these are perfect for the baby who wants to make a bold statement. As the site notes, “Soccer moms won’t like us and that’s peace!”
Paper Plain is a go-to for kidswear with hilarious logo flips. Highlights include a revamped Supreme, Balmain, Gucci, and Gap logos that are perfect for the youth.
Kanye and Kim Kardashian’s kids North and Saint are two of the best dressed kids on the planet and Kimye made it possible for parents everywhere to get on their level with The Kids Supply. If your hypebaby wants to channel their inner Baby West, pick up one of the many adorable jumpsuits and rep the city of Calabasas.